DESCENTE BLANC NEW STORES

DESCENTE BLANC offers a collection of running wear and basic casual, comfortable lifestyle wear centred around Descente’s ALLTERRAIN line. BLANC (French for white, blankness, emptiness) exhibits a lifestyle view from Descente which blurs the line between active sportswear and casual daywear. The interior of the BLANC stores have been designed by Jo Nagasaka of Schemata Architects. The concept is modern and minimalist and two-level stock display racks can be lowered and raised as necessary to allow the essence of the garments themselves to be the focus in the spartan surrounds. An ideal location to express AllTerrain’s brand concept of maximum functionality with minimum design.